It was then thought of an unconventional name, which caught the attention but at the same time recalled the origins of the microbrewery.
Since in the Middle Ages Concorezzo was the seat of one of the most important sects of heretics in all of Europe, that of the Cathars and since the meaning of the word Eresia (heresy) in Greek meant «to choose», Eretica (heretic) seemed to us a name that include both characteristics.
This is where our slogan was born:
Heretic is the one who researches, tests, tastes, evaluates and then chooses... to drink our beer!
Since the winery where they delighted in producing beer was located in Concorezzo (MB), they initially gave themselves the name "Cum Curte Regia" which was the old name of Concorezzo. The evolution of events then led the production to another location, that is to Ornago (MB) and therefore it was necessary to find another name.